SportPesa, is a Kenya-based sports betting website owned and operated by Pevans East Africa Limited. The website is licensed by the BCLB (Betting Control and Licensing Board of Kenya) under the Betting, Lotteries and Gaming Act.
Sports Writer & Sub Editor Job Responsibilities
- Writing clear, timely, informative, logical and creative sports articles for the online platform that well represent the brand.
- Real time posting of key company sports events on the digital platform
- Ensure that all communication is monitored so as to positively influence brand endearment
- Respond to publicity, (positive or otherwise) in a clear, proactive and professional manner.
- Generating relevant and accurate content for all online communication mediums with regard to sports
- Writing and proofing all internal and external digital sports and marketing communication content such as videos, website content and online magazines to ensure that they meet the set standards.
- Assist in the planning and implementation of social media and marketing campaigns with regards to sports.
- Liaising with the technical, creative and multi disciplinary teams to ensure that the brand standards are adhered to
- Ensure that all communication effectively and responsibly represents the brand
- Create a mechanism of recording daily updates and analysis of sports items/stories uploaded so as to provide a content analysis tool
- Participate in marketing events
Qualifications for the Sports Writer & Sub Editor Job
- Bachelor’s degree in Journalism, PR or Communications related field
- Passionate about sports and current with the sports industry affairs.
- Strong writing skills
- Understanding of digital content writing
- Good research skills
- Proficiency in English and Kiswahili
- Proficiency in Microsoft office programs.
- Proficiency in SEO
- Team player with excellent interpersonal skills
- Excellent written and communication skills
- An eye for detail
- Good reporting skills
- Previous experience as a sports writer/sub editor will be an added advantage.
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